Sales Force Management: Leadership
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Sales Force Management: Leadership, Innovation, Technology

SKU: 9781032692722

Original price was: ₹9,724,014.00.Current price is: ₹9,724.00.

Master modern sales force management with this comprehensive guide to sales leadership, innovation, and technology. The 14th edition expertly blends cutting-edge theory with real-world best practices for today’s dynamic B2B sales environment. Explore the impact of AI in sales analytics, navigate global challenges, and hone your ethical decision-making. Packed with practical assignments, engaging case studies, and role-play exercises, this book is invaluable for undergraduate and postgraduate students, and professionals seeking to excel in sales leadership and drive business growth in India.

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