Availability: In Stock
Multiculturalism And Advertising C
SKU: 9780199453566
₹1,100.00
Explore the dynamic impact of globalization on Indian advertising with this insightful comparative study. Delve into how global consumer goods advertising is transforming markets, contrasting vibrant Europe and India. Discover the significant increase in multicultural imagery and texts across advertisements, revealing a surprising congruence of values in today’s globalized corporate landscape. This book is an essential read for marketing professionals, students, and researchers keen to understand the nuances of cross-cultural advertising and its influence on the Indian consumer.
5 in stock
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