MARKETING STRATEGY AND COMPETITIVE POSITIONING
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MARKETING STRATEGY AND COMPETITIVE POSITIONING, 4TH EDITION

SKU: 9788131727997

₹1,160.00

Elevate your business acumen with a deep dive into effective marketing strategy and securing a dominant competitive position. This seminal work guides you through critical market analysis, brand positioning, and the creation of winning marketing plans. It’s an essential resource for MBA students, marketing managers, and business leaders across India aiming to build robust strategies for growth. Understand core marketing frameworks and learn how to leverage them to achieve sustainable competitive advantage in the diverse Indian marketplace. Gain practical insights for navigating today’s evolving business challenges.

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