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Marketing Research | IM | e

SKU: 9788126577125

Original price was: ₹1,189.00.Current price is: ₹951.20.

Unlock the power of marketing research tailored for India. This 11th edition delivers a comprehensive guide, expertly blending global best practices with vital Indian market adaptations. Enhance your understanding of market intelligence, refine your market analysis skills, and make data-driven business decisions with compelling real-life Indian scenarios. An essential textbook for Indian students and marketing professionals aiming to navigate contemporary market dynamics and achieve strategic success in the Indian business landscape.

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