MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS
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MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS, 3RD EDN

SKU: 9789332536623

₹1,120.00

Unlock success in India’s booming tech market by mastering high-technology marketing and innovation strategies. This comprehensive guide delves into essential principles for launching and growing tech-based products, covering innovation management, market entry, product lifecycles, and cutting-edge digital strategies. Gain crucial insights and practical approaches vital for navigating the dynamic technology landscape. Essential for MBA students, engineering management professionals, and entrepreneurs seeking to drive business growth through effective marketing and strategic innovation in India.

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