Marketing Management
Availability: In Stock

Marketing Management, 16e

SKU: 9789356062665

₹1,180.00

Master contemporary marketing strategies with the definitive guide for India’s dynamic business landscape. This essential 16th edition, co-authored by Indian academician G. Shainesh, delves into digitalization, e-commerce, social media, and AI, offering crucial insights for evolving business models. Explore over 55 in-depth case studies featuring leading Indian brands like Reliance Jio, Amul, and Asian Paints, alongside new-age businesses, illustrating cutting-edge marketing principles. An indispensable resource for MBA students and marketing professionals seeking to craft successful campaigns and drive business growth in India.

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