Marketing Management Combo | Indian Case Studies Included| Sixteenth Edition| By Pearson & Marketing Management | Indian Case Studies Included| Sixteenth Edition| By Pearson
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Marketing Management Combo | Indian Case Studies Included| Sixteenth Edition| By Pearson & Marketing Management | Indian Case Studies Included| Sixteenth Edition| By Pearson

SKU: 9789356060456

₹1,300.00

Master modern marketing strategy with this essential guide, packed with over 55 case studies of leading Indian brands like Amul and Reliance Jio. This 16th edition dives deep into digital marketing, e-commerce, and social media, updated for today’s disruptive business models. Understand core marketing principles and gain practical, actionable insights applicable to the Indian market. Ideal for MBA marketing students and professionals aiming to craft successful campaigns and drive business growth in India. Learn from renowned academicians and apply timeless theories to contemporary challenges.

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