Marketing for Tourism
Availability: In Stock

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

SKU: 9781529628081

₹6,641.60

Master marketing for India’s thriving tourism, hospitality, and events industries with this definitive guide. This second edition covers essential global and digital marketing strategies, critically updated for the post-COVID landscape and the impact of AI and the metaverse on consumer behaviour. Packed with expert insights and real-world ‘Marketing in Action’ case studies, it illuminates how technology transforms travel and experiences. An indispensable resource for students and professionals, it equips you with the knowledge to navigate the evolving world of global digital engagement in tourism, hospitality, and events.

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