MANAGING AND MARKETING TOURIST DESTINATIONS: STRATEGIES TO GAIN A COMPETITIVE EDGE
Availability: In Stock

MANAGING AND MARKETING TOURIST DESTINATIONS: STRATEGIES TO GAIN A COMPETITIVE EDGE

SKU: 9780415811484

₹650.00

Gain a crucial competitive edge in the dynamic tourism industry with this essential guide to destination marketing and management. Shifting focus to integrated place marketing, it synthesizes strategic approaches, theories, and models to help you build strong brand equity and enhance the tourist experience. Packed with practical, real-world examples, this book is indispensable for tourism professionals, hospitality students, and scholars seeking to excel in the global marketplace and develop India’s vibrant tourism destinations. Unlock strategies for competitive advantage today.

5 in stock

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