International Marketing (SIE)|18th Edition
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International Marketing (SIE)|18th Edition

SKU: 9789389538243

₹1,060.00

Master global marketing strategies and navigate the complexities of international business with this essential guide. Explore environmental and cultural nuances crucial for success worldwide. This 18th edition offers updated data, new sections on digital tools and intellectual property, and integrates over 100 new academic findings. Crucially, it features 10 Indian cases, providing unparalleled relevance for understanding business dynamics and marketing opportunities in India. An indispensable resource for MBA students and marketing professionals seeking to excel in the global marketplace.

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