International Business: Concept
Availability: In Stock

International Business: Concept, Environment and Strategy, 3e

SKU: 9788131732519

₹770.00

Unlock the world of global business with this insightful text. Dive into core concepts, current global developments, and strategic management, making international trade and investment clear. It offers a pragmatic, managerial perspective, enhanced by contemporary Indian and global examples to bridge theory and practice effectively. An indispensable resource for B.Com, MBA, and commerce students across India, this book is crucial for understanding the complexities of the international business environment and developing winning strategies for the global marketplace.

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