Global Marketing
Availability: In Stock

Global Marketing, 9e

SKU: 9789352865284

₹940.00

Master the intricacies of international business and unlock global market opportunities. This definitive guide explores essential global marketing principles, strategic planning, and execution for today’s interconnected world. Delve into market entry strategies, product adaptation, pricing in diverse economies, and effective global promotion. An indispensable resource for MBA, commerce, and international business students, as well as professionals seeking to excel in the global marketplace and navigate the complexities of international marketing.

5 in stock

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