Global Business Today 8Ed (Pb 2017)
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Global Business Today 8Ed (Pb 2017)

SKU: 9789352601868

₹895.00

Unlock success in the global marketplace with this leading International Business textbook. Designed for clarity and impact, it offers current insights, practical applications, and crucial managerial implications essential for understanding today’s business world. Its integrated chapters and trademark engaging, accessible writing style, enriched with case studies and anecdotes, demystify complex global strategy. This book is a vital resource for Indian undergraduate and MBA students, business professionals, and anyone aiming to excel in international business studies and build a strong foundation for a global career.

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