EUROPEAN BUSINESS AND MARKETING
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EUROPEAN BUSINESS AND MARKETING

SKU: 9780761966043

Original price was: ₹21,229.40.Current price is: ₹21,229.00.

Navigate the dynamic European business and marketing landscape with this authoritative study. Essential for Indian students pursuing MBA or international business, it decodes the EU’s vast marketplace. Understand modern European marketing, the impact of the Euro, EU expansion, and global business strategies. Delve into unique European business cultures, regionalism, and evolving trends. Packed with integrated case studies from leading sectors, this book offers a holistic view crucial for strategic management and gaining a competitive edge in international commerce.

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