Essentials of Consumer Behavior: An Applied Approach
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Essentials of Consumer Behavior: An Applied Approach

SKU: 9780367426866

Original price was: ₹6,427.51.Current price is: ₹5,142.01.

Unlock success by mastering consumer behaviour in the Indian market! This practical, concise guide delves into customer psychology and decision-making, offering essential insights for business studies. Understand the influences shaping purchasing decisions, from cultural nuances to personal factors. It’s a vital resource for MBA students and marketing professionals across India aiming to develop impactful marketing strategies. Elevate your understanding of the modern consumer with this applied approach.

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