E-Commerce 2021: Business, Technology, and Society, 17e

Name: E-Commerce 2021: Business, Technology, and Society, 17e
SKU: 9789356060647
Price: 848.00 INR
Availability: InStock

SKU: 9789356060647

Original price was: ₹1,060.00.Current price is: ₹848.00.

Navigate India’s booming digital economy with “E-Commerce 2021,” the ultimate textbook for mastering online business. Dive deep into evolving business models, critical technologies, and societal shifts transforming the e-commerce landscape. This authoritative 17th edition offers indispensable knowledge on digital marketing, e-commerce strategy, and security. Essential for students, entrepreneurs, and professionals in India aiming to excel in the global online marketplace. Equip yourself with the insights needed to succeed in modern e-commerce.

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Category: Higher Education Textbooks Tag: Carol Guercio Traver Kenneth C. Laudon