E-BUSINESS
Availability: In Stock

E-BUSINESS

SKU: 9780198069843

₹1,475.00

Navigate India’s dynamic digital business arena with this definitive guide. Essential for postgraduate management students and professionals, this book meticulously blends e-commerce with strategic e-business planning. Delve into Indian and global contexts, understanding e-business models, business intelligence, and crucial techno-managerial skills, all supported by insightful Indian case studies. An indispensable resource for marketing and IT practitioners aiming to excel in the online business environment. Gain practical, actionable knowledge for today’s competitive marketplace.

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