PERSUASION : SOCIAL INFLUENCE AND COMPLIANCE GAINING, 5TH EDN

Unlock the power of effective persuasion and social influence. This essential guide thoroughly explores established theories and models of compliance gaining, offering deep insights into human behavior and decision-making. Learn to apply proven persuasion strategies ethically and effectively in diverse real-world contexts, from marketing campaigns to interpersonal communication. Ideal for students of communication, psychology, and business, as well as professionals seeking to enhance their influence skills, this 5th edition is your definitive resource for understanding social dynamics.