MEDIA ECONOMICS: THEORY AND PRACTICE 3RD EDITION
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MEDIA ECONOMICS: THEORY AND PRACTICE 3RD EDITION

SKU: 9780367242381

₹1,995.00

Unlock the economic drivers shaping India’s dynamic media landscape. This essential guide to media economics offers a deep dive into theory and practice across broadcast, print, and digital industries. Gain critical insights into market structures, advertising, regulation, and profitability. Essential for students of media, communication, and business management, it provides practical strategies for understanding and navigating the evolving global and Indian media business.

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