MEDIA ECONOMICS: THEORY AND PRACTICE 3RD EDITION
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MEDIA ECONOMICS: THEORY AND PRACTICE 3RD EDITION

SKU: 9780367242381

Original price was: ₹1,995.00.Current price is: ₹1,496.00.

Unlock the economic drivers shaping India’s dynamic media landscape. This essential guide to media economics offers a deep dive into theory and practice across broadcast, print, and digital industries. Gain critical insights into market structures, advertising, regulation, and profitability. Essential for students of media, communication, and business management, it provides practical strategies for understanding and navigating the evolving global and Indian media business.

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Additional information

Author

Alexander
Publisher
ISBN

9780367242381

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