Understanding Popular Culture

Unlock the secrets of mass media and everyday life with this foundational text on popular culture. Fiske’s groundbreaking analysis dissects how audiences actively create meaning, challenging traditional views of culture. Explore key concepts like semiotics, power dynamics, and resistance within contemporary cultural texts. This revised edition includes updated insights relevant for today’s world. An essential read for students of cultural studies, media analysis, and sociology, and anyone seeking to understand the cultural landscape in India.