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Fuzzy and the Techie, The

SKU: 9780670090846

599.00

Uncover the real drivers of business innovation with Scott Hartley’s insightful look at ‘fuzzies’ and ‘techies’. This book brilliantly argues that while techies are vital, it’s often those from humanities and social sciences—the ‘fuzzies’—who pioneer groundbreaking ideas. Explore crucial fuzzy-techie collaborations that fuel creative success and the surprising, enduring relevance of liberal arts education. This is essential reading for Indian students and professionals, offering a fresh perspective on career paths and innovation, especially relevant in our dynamic VUCA world.

5 in stock