The Construction of Preference
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The Construction of Preference

SKU: 9780521542203

Original price was: ₹5,628,134.00.Current price is: ₹5,628.00.

Delve into the intricate world of decision making and preference construction with this seminal exploration. Discover the fascinating psychology and economics behind how our choices are dynamically built, not pre-existing, across fields like marketing and policy. This essential read offers profound insights into consumer behavior, risk perception, and valuation. It is a vital resource for students, researchers, and marketing professionals seeking to understand and influence preferences in the vibrant Indian market.

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