The Conscience Economy: How a Mass Movement for Good is Great for Business
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The Conscience Economy: How a Mass Movement for Good is Great for Business

SKU: 9781629560120

₹1,499.00

Discover how conscious consumers globally, from New Delhi to global markets, are redefining business. This vital guide delves into the ‘conscience economy,’ where ethical choices and positive impact drive purchasing power and loyalty. Learn how embracing ‘doing good’ fuels innovation, strengthens brands, and unlocks significant financial upside for businesses. Essential for Indian entrepreneurs, leaders, and marketers aiming to thrive in this transformative era, it reveals why purpose-driven strategies are key to future success and growth in India’s dynamic marketplace.

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