The Backroom Brigade: How a Few Intrepid Entrepreneurs Brought the World to India
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The Backroom Brigade: How a Few Intrepid Entrepreneurs Brought the World to India

SKU: 9780670999040

₹375.00

Uncover the origins of India’s seismic BPO revolution! Seetha Parthasarathy’s compelling account chronicles how intrepid entrepreneurs, blending tech with Indian ingenuity, launched a global services wave. Witness their journey overcoming ‘babudom’ and infrastructure challenges to build a sector that transformed India’s economy. This inspiring read reveals the backroom brilliance that put India on the world business map. A must-read for aspiring entrepreneurs, business leaders, and anyone keen on India’s economic transformation.

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