Rethinking Innovation: Global Perspectives
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Rethinking Innovation: Global Perspectives

SKU: 9780415748186

₹795.00

Master the art of innovation with this essential guide to global perspectives. Delve into cutting-edge research and practical strategies covering technology standards, effective team processes, and the crucial academia-industry interface. This comprehensive exploration uniquely balances ‘hard’ innovation drivers with the vital ‘soft’ elements of people and culture. Whether you’re a forward-thinking professional, an aspiring entrepreneur, or a student keen on business strategy, this book offers transformative insights for driving growth and achieving success in today’s dynamic market.

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