Reading the Popular
Availability: In Stock

Reading the Popular

SKU: 9781138564749

₹595.00

Master the art of media analysis with this foundational text on popular culture. Dive into how audiences actively decode meanings from television, advertising, and more, challenging dominant narratives. This essential guide unpacks cultural theory and audience reception, offering invaluable insights into contemporary media consumption. It’s a must-read for Indian students of media studies, communication, and cultural studies, providing the tools to critically engage with the cultural landscape and understand the power of popular texts in today’s world.

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