Political Marketing: Principles and Applications
Availability: In Stock

Political Marketing: Principles and Applications

SKU: 9781138493810

₹1,295.00

Master the art of political campaigns and winning elections in India with this definitive guide to political marketing. Explore core principles and essential applications, from understanding the ‘political consumer’ and effective e-marketing to building strong political brands and opposition research. Packed with over 40 international case studies and practitioner insights, this book offers a sophisticated understanding of modern election strategy. It’s an indispensable resource for students of political science, aspiring politicians, campaign managers, and professionals seeking to navigate the dynamic landscape of Indian politics and governance.

5 in stock

Category: Tag:

Related products