New Female Tribes
Availability: In Stock

New Female Tribes

SKU: 9780753553008

₹799.00

Discover the evolving landscape of women’s identities and aspirations with this groundbreaking global survey. Based on insights from over 8,000 women across 19 countries, this essential read identifies four key ‘female tribes’: Alphas, Hedonists, Traditionalists, and Altruists. Uncover fascinating data, including unique findings about assertive values from women in India. Understand women’s ambitions, values, and measures of success in an era of increasing empowerment. This book is a vital resource for marketers, researchers, and anyone aiming to deeply comprehend modern female empowerment and changing societal roles.

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