Media Economics and Management
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Media Economics and Management

SKU: 9781032234199

₹995.00

Gain expert insights into the Indian media industry with this indispensable guide to its economics and management. Explore core concepts, industry structures, and economic forces driving newspaper publishing, television broadcasting, film, and digital media across India. Essential for students, researchers, teachers, and media professionals, it offers vital analysis of creative industries and copyright specific to the Indian market. Elevate your understanding of journalism and mass communication in India with this comprehensive resource.

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