Marketing to the Poor: Creating Value [Hardcover] Ramendra Singh and Tahir A. Wani (eds.)
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Marketing to the Poor: Creating Value [Hardcover] Ramendra Singh and Tahir A. Wani (eds.)

SKU: 9781032535906

₹1,295.00

Unlock the potential of India’s vast low-income markets with essential strategies for creating value. This insightful book delves into the unique sociocultural characteristics and challenges of emerging economies, offering businesses practical, bottom-up approaches for sustainable growth. Discover how to navigate spatial, institutional, and financial hurdles while understanding consumer aspirations in diverse, culturally rich contexts. Essential reading for marketing professionals, business strategists, economists, and students of rural management and development studies seeking to build inclusive and impactful ventures in India and beyond.

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