Marketing Research Essentials
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Marketing Research Essentials

SKU: 9781118249321

Original price was: ₹18,268.27.Current price is: ₹18,268.00.

Unlock essential marketing research skills vital for making critical business decisions in the Indian market. This practical guide, perfect for students and aspiring professionals in India, bridges theory and practice with real-world data and applications. Learn to conduct impactful market research and leverage insights for successful marketing strategies and careers. Gain a practitioner’s edge to navigate business challenges and opportunities. A must-have resource for anyone seeking to excel in marketing and business analysis in India.

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