MANAGING SUSTAINABLE INNOVATION: THE DRIVER FOR GLOBAL GROWTH
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MANAGING SUSTAINABLE INNOVATION: THE DRIVER FOR GLOBAL GROWTH

SKU: 9780387875804

Original price was: ₹4,589.08.Current price is: ₹4,589.08.

Drive sustainable innovation for unparalleled global growth. Ian E. Maxwell’s insightful guide explores how structured innovation management and a supportive culture lead to high returns. Discover world-class examples and gain crucial insights into India’s competitive low-cost innovation strategies. Essential for leaders and professionals, this book illuminates how embracing innovation tackles challenges like climate change and poverty, securing future economic prosperity and competitive advantage.

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