Managing Cross-Cultural Communication: Principles and Practice (Second Edition)
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Managing Cross-Cultural Communication: Principles and Practice (Second Edition)

SKU: 9781137507464

Original price was: ₹5,672.22.Current price is: ₹4,537.77.

Master global business communication with this insightful guide. Dive into the principles and practice of effective cross-cultural interaction, gaining practical strategies from cutting-edge research and real-world experience. Navigate diverse business environments confidently and build stronger international relationships. Essential for Indian business students and professionals aiming to excel in today’s globalized economy, this book provides the foundational knowledge for successful international management and communication strategies.

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