Laddering: Unlocking the Potential of Consumer Behavior
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Laddering: Unlocking the Potential of Consumer Behavior

SKU: 9781118566121

Original price was: ₹2,420.47.Current price is: ₹2,420.00.

Master the art of consumer behavior and unlock peak marketing strategy with this essential guide. Discover proven laddering techniques to understand customers’ core values, map their DNA, and craft resonant marketing messages. Essential for professionals and entrepreneurs in India looking to boost profits and reduce costs, this book offers actionable insights for successful product development and building lasting customer relationships in a dynamic market. Learn why consumers buy and transform your business for sustainable growth.

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