Availability: In Stock
Introduction to Social Marketing
SKU: 9788188353064
₹595.00
Unlock the power of social marketing for impactful development in India. This foundational text bridges commercial marketing principles with social cause objectives, offering practical frameworks for effective programme design and execution. Learn to move beyond ad-hoc approaches and enhance social development planning by applying proven marketing tenets. Essential for development planners, programme implementers, and students seeking to drive meaningful social change across India, this book illustrates the fundamentals of social marketing tailored for the Indian context.
5 in stock
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