Availability: In Stock

Global Marketing

SKU: 9780815367703

995.00

Master global marketing strategies with this essential guide. Explore core international marketing principles, understanding diverse consumer behaviours, cross-cultural nuances, and effective global branding. This book equips you to navigate complex business management landscapes and craft successful market entry plans. It’s an indispensable resource for MBA marketing students and professionals in India seeking to expand their reach and achieve worldwide success in global business. Gain the foundational knowledge for a thriving marketing career.

5 in stock