CONSUMER CULTURE AND POSTMODERNISM (Theory Culture and Society)
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CONSUMER CULTURE AND POSTMODERNISM (Theory Culture and Society)

SKU: 9781412910132

₹14,115.80

Dive into the foundational theories of consumer culture and postmodernism with this seminal work. Uncover how the aestheticization of everyday life and the rise of consumerism profoundly shape identities and societies, with critical relevance for understanding India’s dynamic modern landscape. This book is indispensable for students and researchers in sociology, cultural studies, and marketing, offering a deep dive into contemporary cultural shifts and consumer behaviour in India and globally.

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