Co-creating Brands: Brand Management from A Co-creative Perspective
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Co-creating Brands: Brand Management from A Co-creative Perspective

SKU: 9781472980014

₹699.00

Master modern brand management in the digital age with “Co-creating Brands”. This essential guide explores how brands are increasingly co-created by consumers, shifting focus from organisational control to dynamic customer engagement and stakeholder value. Discover practical strategies and international case studies to build unstoppable brands by actively participating with your audience. An indispensable read for marketing professionals, business leaders, and students seeking to innovate their marketing strategy in India’s competitive landscape.

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