Brands Under Fire (HB)
Availability: In Stock

Brands Under Fire (HB)

SKU: 9780670082261

₹499.00

Navigate the volatile landscape of brand crises with Ivan Arthur’s indispensable guide. Brands Under Fire equips Indian business leaders and marketing professionals with robust strategies for protecting and rebuilding reputation during challenging times. Uncover actionable insights on crisis communication, proactive brand building, and effective reputation management tailored for the dynamic Indian market. Whether you’re an entrepreneur or a seasoned executive, this book provides the practical wisdom needed to safeguard your brand’s integrity, foster resilience, and ensure long-term success. A must-read for mastering brand defence.

5 in stock

Category: Tag:

Related products