Brand India: Master Images and Narratives in the Backdrop of Globalism
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Brand India: Master Images and Narratives in the Backdrop of Globalism

SKU: 9788176464697

₹650.00

Discover the intricate world of Brand India. Sunanda Mongia’s compelling analysis unpacks how master images and potent narratives define India’s global identity amidst pervasive globalism. This essential book explores the strategic construction and perception of India’s national image, revealing the cultural and political underpinnings. It’s a vital resource for students and professionals in marketing, media, international relations, and anyone interested in India’s position on the world stage.

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