Asia`s Star Brands
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Asia`s Star Brands

SKU: 9780470821565

₹1,346.63

Unlock the secrets behind Asia’s most successful brands and their rise to global prominence. This insightful guide provides practical brand biographies and real-world case studies, revealing how companies across Asia, including India, build sustainable competitive advantage and achieve remarkable market growth. Gain vital lessons on brand creation, management, and expansion in the rapidly evolving 21st-century economy. Essential reading for professionals, marketers, and entrepreneurs eager to understand the future of business and branding in the Asian century.

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Author

Paul Temporal
Publisher
ISBN

9780470821565

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