Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
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Brand New: How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell

SKU: 9780444514417

₹19,918.00

Unlock the blueprint for building enduring consumer trust and pioneering brands. Journey through compelling case studies of entrepreneurial titans like Wedgwood, Heinz, and Dell, who masterfully navigated social and economic shifts to capture consumer desires. This book is a vital resource for ambitious Indian entrepreneurs and marketing professionals seeking to understand the core of brand loyalty and market creation. Gain profound business strategy and marketing insights to elevate your ventures in the modern marketplace.

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