Approaches to Media
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Approaches to Media

SKU: 9789393715807

Original price was: ₹1,499.00.Current price is: ₹1,199.20.

Unlock the complexities of modern mass media with this essential guide for Indian students and professionals. Dive deep into decades of media research, exploring seminal theories from mass society and media effects to political economy, the public sphere, cultural hegemony, and feminist perspectives. Understand diverse methodologies shaping communication studies and mass media analysis. This book is a vital resource for anyone seeking to grasp the evolution and impact of media, making it indispensable for Media Studies courses and academic research across India.

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