World Entertainment Media: Global
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World Entertainment Media: Global, Regional and Local Perspectives

SKU: 9781138094024

₹5,072.82

Explore the intricate world of global entertainment media markets. This insightful volume delves into the complex interplay of global, regional, and local perspectives, examining how globalization shapes the ever-evolving entertainment industry. Featuring analyses from leading media scholars, it unpacks the driving forces and opposing influences within the international mediascape. Understand diverse media players and their strategies by studying similarities and differences across geographies. Essential for Indian students of media studies, industry professionals, and researchers eager to grasp the nuances of global entertainment.

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