Word of Mouth and Social Media
Availability: In Stock

Word of Mouth and Social Media

SKU: 9780415743808

₹10,618.82

Unlock the power of Word of Mouth and Social Media marketing for your Indian business. This crucial read delves into how informal consumer advice spreads across platforms like Facebook, Twitter, and blogs, profoundly shaping purchasing decisions. Gain expert insights into cutting-edge research on leveraging online conversations to understand and influence modern consumer behaviour. It’s essential for digital marketing professionals, e-commerce experts, and business owners aiming to master contemporary marketing strategies and drive sales in the vibrant Indian market. Explore WOM dynamics, measurement, and global influences.

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