Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)

Name: Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
SKU: 9781580530361
Price: 7441.00 INR
Availability: InStock

SKU: 9781580530361

Original price was: ₹10,126.00.Current price is: ₹7,594.00.

Win more telco customers in India’s competitive landscape with expert marketing database strategies. This essential handbook guides telecom professionals in developing winning marketing programs, focusing on customer acquisition and retention for maximum profitability. Discover practical tips for optimizing your marketing budget, leveraging billing systems, and analyzing call detail data. Learn to build effective marketing databases, plan successful campaigns, and master direct marketing techniques. An indispensable resource for Indian telecom strategists aiming to gain a significant competitive advantage and secure profitable customer relationships.

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Category: Higher Education Textbooks Tag: Robert Mattison