Wellness in Whiteness: Biomedicalization and the Promotion of Whiteness and Youth among Women (Routledge Research in Gender and Society)
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Wellness in Whiteness: Biomedicalization and the Promotion of Whiteness and Youth among Women (Routledge Research in Gender and Society)

SKU: 9780815377443

₹5,190.82

Uncover the science and social impact behind the global drive for youthful, ‘brightened’ skin and solutions to ‘pigmentation problems’. This critical analysis explores how skin-whitening and anti-ageing biotechnologies are marketed, focusing on the promotion of whiteness and youth among women. Amina Mire’s study examines industry promises and ethical implications, revealing the dynamics of racialization and biomedicalization shaping beauty standards. Essential for social scientists, researchers, and consumers interested in the complex interplay of wellness, biotechnology, and the beauty industry in India. Gain a deeper understanding of cosmetic trends and their profound societal influence.

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