Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice: 66 (Aspects of Tourism)
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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice: 66 (Aspects of Tourism)

SKU: 9781845414924

Original price was: ₹3,534.10.Current price is: ₹3,534.00.

Discover essential strategies in urban destination marketing with this authoritative guide. It expertly bridges the divide between academic theory and practical application, revealing how contemporary European cities effectively engage visitors and manage their image. Dive into concepts of city branding, destination management, and marketing practice. This book is a crucial resource for Indian tourism students, marketing professionals, and academics seeking global insights to drive successful urban tourism initiatives.

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