Understanding Communication Research Methods: A Theoretical and Practical Approach
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Understanding Communication Research Methods: A Theoretical and Practical Approach

SKU: 9780415833110

Original price was: ₹9,276.00.Current price is: ₹6,957.00.

Unlock the secrets of communication research methods with this essential guide for Indian university students. Delve into quantitative, qualitative, and critical approaches, learning both theory and practical application. Featuring a clear, step-by-step “how-to” framework, this textbook empowers you to confidently read and conduct your own academic research. Perfect for undergraduates in communication studies, it bridges scholarship, real life, and popular culture, making research accessible and vital for your academic journey in India.

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Author

Stephen M. Croucher
Publisher
ISBN

9780415833110

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